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August 2, 2012 / HMG Hotels

Hotel Management Consultants – How They Can Transform Your Property

It is easier than ever for potential guests to gauge a hotel before they book a room. By looking at online travel sites, travelers can see what other patrons have to say. Some hotels consistently score well, eliciting positive feedback and glowing reviews. Other hotels, however, are not so lucky.

A few complaints are to be expected. However, when there is a trend of recurring negative comments in the reviews, it is obvious that something is amiss. In virtually every case, the issue comes back to management.

Success Starts at the Top

A good hotel is not necessarily rated by stars. Even hotels with fewer amenities and aging facilities can be popular if the management is efficient. A well-run hotel is easy to identify from the moment guests arrive. Front desk clerks are dressed in a proper uniform, ready to greet guests with a friendly smile. Rooms are immaculately maintained, and all facilities are well stocked. If guests have a need, the staff helps resolve it promptly.

Poor management is just as easy to spot. The front desk is disorganized, and rooms are not ready on time. The lobby is in disarray, and guests have to struggle to get the help they need during their stay. Even if the facilities are updated, poor management can sour any guest on the travel experience and lead to pervasive negative feedback.

Knowing When to Get Help

It can be difficult to be appropriately critical of one’s own hotel. However, if reviews are consistently negative, it may be time to think about hiring professional help with a hotel management consulting company. These companies, such as Hotel Managers Group, look at a hotel objectively. After analyzing the hotel, consultants come up with a plan to fix the problems. With a hotel management consulting company, struggling hotels can take steps to save the property, dramatically turning persistent losses into steady profits.

Finding the Right Consultant

The decision to hire a hotel consultant can be difficult and should never be taken lightly. It is important to know what to look for in a good hotel management consultant. This will include the consultant’s competency, cost and solutions.


As with any hire, it is essential to thoroughly assess the resume of any hotel consultant. Look at the history and verify important facts independently. Ask for a list of past and current clients, and carefully assess any success rates or other performance statistics that may be provided.

Then, consider references. Talk first hand to previous clients to get a better sense of the style and effectiveness of the consultant in the field. If possible, find clients not provided on the reference list for a broader view of the consultant’s work.

Lastly, conduct a personal interview with the hotel consultant. Make sure to spend enough time with the consultant to assess all aspects of his or her work style. Ask questions, and listen to the consultant’s ideas for the hotel. Be sure the ideas make sense and that the consultant’s style is compatible with the hotel culture.


Hotel consultants cost money. Most hotels need a consultant because of flagging profits, so the idea of spending more money can be hard to swallow. However, the critical consideration is not so much how much the consultant will cost but how much he or she will save over time. Hotel consultants improve the overall efficiency of the property. Hotels hire consultants to appeal to more guests and boost profits. If the hotel management consultant is able to do this, then the fee is worthwhile. Therefore, always look at the fee in juxtaposition to the projected profits.


Hotel consultants make big promises about profits and savings, but it is their practical plan of attack that matters most. After an initial assessment, the hotel management consultant should be able to provide a detailed list of improvements to implement. Always assess this list in order to see if the consultant has a strong sense of direction.

Some examples may be:

  • Cosmetic changes
  • Repair work
  • Staff training
  • Data collection
  • Streamlining check-in
  • Revitalizing advertising
  • Renovations or additions
  • Sales and marketing
  • Competition analysis
  • Plans for expansion
  • Staff unity

For more information about hotel management consultants, please visit the following link.

Articles/Photos/Graphics Copyright ©2012  Hotel Managers Group – All Rights Reserved in California,Texas, Las Vegas and San Francisco.

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