The Best Hotel Management Companies Know How to Maximize Profits for Seattle Hoteliers
Standing on the observation deck of the Space Needle, more than 500 feet above the city, you have a 360 degree panoramic view of Seattle. From your perch, look west and you will see a busy port filled with cargo and cruise ships. To the south is Mount Rainier. Everywhere you turn you will see fantastic views of the Great Pacific Northwest.
Take out your binoculars and focus closer on the Emerald city. People will be walking up and down the streets inAmerica’s most walkable city. You can see Safeco Field where Major League Baseball’s Mariners play their home games. You will notice the wide open green spaces in the city’s parks. You might catch a glance at the Pike Place Market. Tourism is thriving in this northwestern corner of Washington State.
In 2011, more than 9.9 million people visited Seattle. They spent $5.6 billion dollars in restaurants, shops, hotels and area attractions. Tourists contributed more than $145 million in tax revenues. More than 51,000 jobs related to travel and tourism were required to serve the needs and wants of those visiting the city. Tourism is a very important part of the economy and the city.
According to the latest published hotel industry statistics provided by Smith Travel Research, Seattle (King County) has shown significant year-over-year improvement in key indicators of the health and growth of the city’s lodging facilities. The latest figures compare May 2011 numbers to May 2012 numbers.
The occupancy percentage went from 69.5 percent in May of 2011 to 73.3 percent in May of 2012. That represented a gain of 5.5 percent. The ADR or Average Daily Rate that hotels charge went from $116.26 to $122.76 or a positive percentage change of 5.6 percent. The most important measure of a hotel’s performance, the RevPAR (Revenue per Available Room), went from $80.82 in May, 2011 to $90.02 in May, 2012. That represented an 11.4 percent year-over-year improvement.
All of those statistics are even more impressive when you consider them in light of the fact that the state’s Tourism Office was forced to close this year due to budget cuts. However, Seattle and certain industry groups have stepped in to help promote the city. The Washington Tourism Alliance was formed with private funding to help replace the discontinued state Tourism Office. Recently, a $6.5 million marketing campaign was initiated to attract tourists from San Francisco, Portland and Vancouver.
Seattle appeals to the international tourist. Market research has shown that Japanese and Chinese tourists have expressed a great interest in seeing the unexplored and unspoiled spaces of Alaska. Last year some 440,000 people, from both the United States and overseas, left the port of Seattle on 201 cruise ship adventures to our biggest and northern-most state.
Along with the increase in the number of tourists coming to Seattle comes more responsibility for lodging providers. Managing properties that have higher occupancy rates can put more stress on the staff and add extra cost for maintenance and supplies. While some hotels are able to step up their game on their own, others may fall short. In order to maximize revenues, it makes sense to hire a professional hotel management company with a proven track record of improving hotel performance.
Experienced hotel management teams can make helpful suggestions, train staff, implement cost-saving/revenue-generating policies and create an effective online marketing strategy that will directly affect the bottom line.
Something as simple as greeting every guest with a warm, friendly smile can make them want to come back, tell their friends, or post a positive hotel review. It takes very little effort to make guests feel at home. A well-trained staff is the biggest asset any hotel can have. When everyone has a positive attitude, knows how to do their job and supports and communicates with other members of the same team, a hotel can flourish.
Social networking is the opportunity to engage guests and other individuals who may become guests. A skillful campaign, that is not a hard sell, can help get your brand’s name out there. The smartest approach is to first captivate an audience and once they have expressed interest, allow them the opportunity to take further action at their own discretion. Once an individual has shown interest, a good social marketing director might send an email with a special offer just for that individual.
It is all very tricky how one handles a marketing campaign. If you sell too hard you will turn people off. If you are too laid-back, people may not get the push they need to make a decision and book a room. That is where a professional hotel management company can shine. They have people who know how to push all of the right buttons. They know the trends in the hospitality industry and have access to the latest hotel industry statistics that show what appeals to the broadest group of travelers.
Take advantage of the help that is out there. Hire a great hotel management company that you have confidence in and are willing to trust. You will not be disappointed when you see how they improved your operation and added more profits to your bottom line.
Articles/Photos/Graphics Copyright ©2012 Hotel Managers Group – All Rights Reserved Worldwide.