Wine Tourism is Boosting Business for Hotel Management Companies
Nestled in a very fertile valley just a short drive from San Diego and Los Angeles is a Southern California city that has been turning grapes into gold. Temecula Valley wineries have experienced a 425% growth rate in the decade from 2000-2010. Starting with just a handful of wineries, the region now boasts some 35 unique wineries.
According to a study released earlier this year entitled “Temecula Valley Travel Impacts 2000-2010,” the wine industry has invigorated the local economy, created jobs, added tax revenues and helped the city survive and thrive through the great recession that still plagues much of the State of California.
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Source/Photo doffowines.com - Temecula Valley – Doffo Winery
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Travel and Tourism related employment has been up an average of 14% since 2000 and tourism dollars have flowed in at an average rate of almost 16% during the same time period. From a demographic point of view, tourists have a higher than average income, appreciate wine and the finer things of life and are more than willing to pay the price for 4 and 5 star accommodations.
While not every hotel in the Valley has a winery and not every winery provides a place for visitors to stay, the trend to combine resort or unique boutique-styled accommodations next to the vineyards has really turned into a profitable venture. Tourists enjoy the opportunity to stay at a beautiful property and sample wines from the host property as well as other wineries in the area. A hotel owner benefits by filling rooms with very willing guests who are able to pay higher rates for premium services like health spa treatments and other top amenities.
The transition of a family owned winery into an upscale facility that can house anywhere from 10 to 100 guests, is not easy, especially if you have not had any experience in the hospitality industry. Hotel Management Companies can play an important role in guiding a property owner in the right direction to create a successful business.
In 2010, $212 million dollars was spent in the local economy on direct travel. It included spending on entertainment, recreation, food & beverages and lodging. Approximately 25% ($54 million) of that total went for lodging costs.
Just as the Napa Valley wine producing region has had a very positive impact in the northern half of the State of California, the impact of this southern wine producing region has made every hotel manager work to attain the wine-loving segment of the travel and tourism market.
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Article written By Hotel Managers Group, leading hotel management company in the United States.
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